Pengaruh Financial Literacy, Risk Perception dan Experienced Regret terhadap Investment Decision
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Abstract
There is an increasing number of investors in Indonesia from year to year. Since June 2022, there has been an increase in Indonesian investment of 2.66 million investors, the increase is dominated by the millennial generation. Therefore there are still many new investors who experience difficulties in making an investment decision due to a lack of knowledge and experience. In this study aims to determine the effect of financial literacy, perceived risk, and regret experienced on investment decisions in stocks. The population used in this study is all millennial generations born in 1980-1999 who invest in stocks and live in the city of Semarang. The sample in this study was selected using a purposive sampling technique and 190 respondents were obtained with the help of Google Forms as a source of data collection. The data analysis technique of this study used Structural Equation Modeling (SEM) supported by the SmartPLS version 3.2.9 program to test the hypotheses in this study. The results of this study indicate that there is a positive influence of Financial Literacy, Perceived Risk, and Experienced Regret on Investment Decisions.
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