Pengaruh Orientasi Kewirausahaan dan Keterampilan Kewirausahaan terhadap Kinerja UMKM di Daerah Cibubur

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Published: Jan 31, 2024
DOI: https://doi.org/10.24912/jmk.v6i1.28584
Keywords:
orientasi kewirausahaan, keterampilan kewirausahaan, kinerja perusahaan, UMKM, entrepreneurship, entrepreneurial orientation, entrepreneurial skills, performance smes
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William Adenito Lauw
Universitas Tarumanagara
Oey Hannes Widjaja
Universitas Tarumanagara

Abstract

Tujuan penelitian ini untuk menguji secara empiris 1) orientasi kewirausahaan terhadap kinerja UMKM. 2) keterampilan kewirausahaan terhadap kinerja UMKM. Pengujian hipotesis pada penelitian ini dilakukan dengan menggunakan PLS-Sem kepada 77 responden yaitu pemilik UMKM di daerah cibubur melalui kuesioner. Hasil dari pengujian hipotesis ini menunjukkan bahwa orientasi kewirausahaan berpengaruh signifikan terhadap kinerja UMKM dan keterampilan kewirausahaan juga berpengaruh secara signifikan terhadap kinerja UMKM. Dan yang paling berdampak dan berpengaruh terhadap kinerja UMKM adalah keterampilan kewirausahan.
 

The purpose of this study is to test empirically 1) entrepreneurial orientation on the performance of SMEs. 2) entrepreneurial skills on the performance of SMEs. Testing the hypothesis in this study was carried out using PLS-Sem to 77 respondents, namely MSME owners in the Cibubur area through a questionnaire. The results of testing this hypothesis indicate that entrepreneurial orientation has a significant effect on MSME performance and entrepreneurial skills also have a significant effect on MSME performance. And what has the most impact and influence on the performance of MSMEs is entrepreneurship skills.

Article Details

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Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
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Author Biographies

William Adenito Lauw, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

Oey Hannes Widjaja, Universitas Tarumanagara

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara Jakarta

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